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, goes into the differences between marketing, advertising and publicity. I have to admit I thought marketing and advertising were synonyms."Creating a brand is like creating a story and there's value in telling your story over and over again. Sometimes you're too close to your product and what you may think is repetitive hasn't even scratched the surface of becoming clear to your customer. It's vital to get feedback so that you're sure your message is shining through. "
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For this project, all you'll need will be parts from a hardware store in the desired dimensions and quantities, plus ribbon — I used a mixture of velvet and organza ribbons, to vary the texture and transparency — and a set of scissors. Straight pins and a needle and thread are optional; you can either sew or knot your ribbons together. Obviously, the key ingredient here is the hardware store stuff: I used mostly pipe couplings from the plumbing section of my local hardware emporium, but you could go heavier on the nuts, washers, incorporate some chains, or choose to work only in one color metal depending on the look that you want. Go for what inspires you.
This project is dead simple. First, lay out all the hardware store bits in some approximation of how you want your necklace to look.
String 'em up.
Knot or sew your ribbons together at the desired length. (For a Lanvin-inspired touch, you could make little bows out of your ribbon, and stitch them over your knots.)Bam! Necklace. I'm into how the ends of the copper couplings that are bent tuck inside the pipe couplings that are straight. That gives the necklace a kind of neat articulated look.
"You have to pay attention to and pursue what's sellable about your creativity if you want to make a living." (p. 235)
[/caption]Booklyn’s staff works tirelessly to put books in the hands of the people and to encourage the people’s hands to make more books.
by Katharine Sise challenges us to structure a business plan. I had put one together while working through this book but this weekend's event was a great opportunity for me to go back and rework how I will take my work to the public. I truly want to expand past the Internet but the reality is that shows like these run anywhere from $45-80 just for space, and many times the vendor also has to give back 10% of sales. So it is a no brainer that I need to be more selective with my decisions in this area. Interestingly, this chapter also talked about having an "Exit Plan" for your business in the event things turned out to be unprofitable. I will tell you honestly that I was really taking stock in the WHY of my business this weekend. This was on the heels of the potential government shut down which would have affected all military families not getting paid so this was NOT a fun weekend.
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